Review scalable marketing solutions to attract and engage customers. This module covers:

  • What is marketing?
  • Which marketing medium is right for you – traditional advertising, online marketing, social media, or word of mouth?
  • What makes an effective marketing strategy?

Faculty

Deborah Johnson
Deborah Johnson
Deborah is a graduate of Memphis University with a degree in Mathematics. She has extensive corporate experience in finance, product marketing, and marketing communications. She also has church staff experience in marketing and communications. Deborah currently serves as Senior Director of Marketing and Communications.
Katie McDonald
Katie McDonald
Katie is a graduate of Texas Tech University with a degree in Public Relations. She has over 14 years corporate experience in public relations, communications, event planning and social media. Katie currently serves as Director of Communications and Web.